Tone
Brand voice
The voice is expert but accessible, turning complex cybersecurity, AI, and business ideas into something clear and usable, without hype or jargon.
Clear, Not Complicated
Complex topics in plain, practical language.
Confident and Credible
Grounded in real expertise, never overstated.
Approachable and Human
Professional yet warm, speaking with people.
Action-Oriented
Always leaving people with something to use.
Identity
Logo
The logo is the face of the brand. Use it correctly, give it space, and keep it consistent.
White · on dark
Black · on light
Gold · accent
The wordmark is the primary logo and should be used whenever possible. A compact symbol version is used for tight spaces, favicons, and app icons.
Usage
Using the logo
Do
- Use the approved logo and brand colours
- Keep clear space around the logo
- Maintain the original proportions
- Pair Bricolage Grotesque with Inter
Avoid
- Do not stretch, distort, or rotate the logo
- Do not recolour it outside the palette
- Do not place it on busy backgrounds
- Do not rearrange the wordmark
Colour
Colour palette
The core brand colours. Use them consistently and keep strong contrast for legibility.
Primary
#6366F1
Accent
#FDFF7E
Background
#1F2937
Text
#E3E7EF
Lime
#84CC16
Neutral
#ACB1BB
Application
Colour usage
Indigo leads, the accent draws the eye to key actions, the dark base anchors everything, and neutral tones carry body text and detail.
Type
Typography
Two typefaces carry the brand, one for headings and one for body text.
Aa
Bricolage Grotesque
Headings and display type.
Aa
Inter
Body copy, captions, and interface text.
Icons
Iconography
Simple, recognisable icons in a consistent weight and style, used at a steady size and colour.
Assets
Pattern and app icon
A subtle geometric pattern adds depth, used sparingly with the primary palette. The app icon is a simple symbol that works at small sizes across platforms.
White · on dark
Black · on light
Gold · accent
Geometric pattern
App icon
Get in touch
Need the brand assets?
For brand and media enquiries, reach out any time and Ioannis will share what you need.