The availability of capital and the mature startup environment in the UK help local startups expand nationally and globally. Most of these companies operate through a cloud-based platform.

Many startups in the UK are involved in the financial sector, telecommunications, healthcare, artificial intelligence, and technology. Some of these companies are not well-known because they handle challenges faced by certain professions and focus on a specific niche. Here are the UK startups to watch in 2021.

Hela Job

Founded in 2019 by serial entrepreneur Ioannis Antypas, Hela Job is currently the most advanced and transformative technological innovation that seeks to morph the world of work into a digitally designated algorithm that matches Businesses with multiple Workers across numerous sectors. Simply, this means that in a matter of seconds, Hela Job is able to match specific Workers with companies that need these workers.

Currently, Hela Job is aiming for worldwide international success in order to ease the complexity of job searching. With its most advanced technology and security services, Hela Job aims to reduce the number of unemployment in the U.K. as well as countries all over the world by making the process of recruitment easier than ever!

Calming Blankets

Calming Blankets was founded in 2017 by Davie Fogarty. The company offers a wide range of products that are designed to relieve symptoms of sensory disorders, stress, anxiety, and insomnia. Some of their products include sensory sheets and weighted blankets that promote better sleep. The weighted blankets provide deep pressure stimulation, which helps boost the production of serotonin and melatonin in the body. These blankets also stimulate the nervous system, which improves the body’s ability to recognise the surroundings and allows the user to enjoy a restful sleep at night.


Established in 2015, Curve allows users to consolidate their accounts in one smart card. Shachar Bialick founded the Curve. It helps users manage and access their accounts using one card, allowing them to avoid excess fees and securely send money anytime. Curve simplifies how users spend, view, save, and send their money. The company offers 3 cards in the UK – the Curve Blue, Curve Metal, and Curve Black. The Curve Blue has no subscription costs, while the Curve Metal costs £14.99 per month. Curve Black users have to pay £9.99 per month to use its features.


Wagestream’s user-friendly app allows employees to access their salary anytime without changing the payroll process. The startup was founded by Portman Wills and Peter Briffet to help improve employee financial fitness and well-being through a simple app. Wagestream guarantees to boost employee work hours by improving the association with their job and wages.

White Hat

Sophie Adelman and Euan Blair established White Hat to help non-graduate talents get an apprenticeship with UK companies. The company matches non-graduates with apprenticeship opportunities to help young people develop and pursue great careers. White Hat uses the latest technology, training, and one-to-one coaching to provide these opportunities to young non-graduates.


Founders Jonathan Galore and Ishaan Malhi established Trussle to help homeowners find the best mortgage deal for their personal situation for free. The mortgage broker service determines the amount that homeowners have to pay in the long run. Trussle also tells them when to shift to another deal. The company was founded in 2015 and had thousands of 5-star reviews on Trustpilot.


Established in 2018, Karakuri combines machine sensing, robotics, and AI to improve food quality and choice, promote healthy eating, reduce food waste, and improve the welfare of staff in the food industry. Karakuri was founded by Simon Watt, Brent Hoberman, and Barney Wragg. The food preparation system has 2 robots – the Marley and the DK-One. Both robots provide customized food portions.

Fund Ourselves

Fund Ourselves is a fintech platform founded by Tuomas Hietanen and Nadeem Siam. The company offers financial products that allow people to borrow money or to invest via lending. Borrowers can enjoy flexible repayment terms. Fund Ourselves doesn’t have any hidden costs or early repayment charges. Lenders can also enjoy flexible investment terms as they can pick their own profit and earn up to 15% interest.


Cogenis is composed of a web application, machine learning, and psychology experts who work together to help people understand human emotions online. The company’s Wing app allows parents to check their children’s social media and identify threats, well-being, and emotions. The app sends these emotions and behaviours to the partners to help them understand their children and the issues they are facing online.

Della AI

Della AI was founded in 2018. Christophe Frèrebeau established Della AI to help improve the efficiency of businesses and lawyers in reviewing contracts. The company uses its AI software to help review contracts.


Dani Katz and Jonathan Shapiro established Optalitix to help businesses understand their clients through data-driven and AI products. The company was established in 2013. It is composed of data scientists, specialised actuaries, and technologists. Optalitix also helps businesses increase and retain their client base by providing them with insightful data.

Koru Kids

Rachel Carrell founded koru Kids in 2017.  The online platform allows families to connect with nannies in London. Carrell struggled to find convenient and affordable childcare around London. Her friends were also facing the same problem, so she decided to establish Koru Kids. The company has obtained backing from prominent angels like Gumtree co-founder Michael Pennington.


Alex Robinson and Van Bergh established Scribeless to boost customer engagement by creating customized hand-written letters through its technology. The letters can be produced at scale and tailored to each recipient, creating a more intimate and personalized form of communication with clients.


Established by Jacob Corlett, Shift helps reduce the stress associated with moving large items and relocating. The moving company allows users to access thousands of drivers called Shifters to help them find the best one for the job. Shift can help those who are moving offices, dropping off, or picking up certain items or moving house.


Beautystack is an online network that allows beauty professionals to promote their work, organise bookings, and communicate with clients. It was founded by Sharmadean Reid, Ken Lalobo, Chris Whittleston, and Dan Woodbury. Beautystack promotes beauty professionals and makes it easier for people to access beauty treatments online.


Wootzano has developed the electronic skin called Wootzkin, which allows robots to perform certain tasks such as sensing humidity and temperature. Wootzkin also improves the delicacy and accuracy of robots in doing certain tasks. Atif Syed founded Wootzano in 2018.


Founded by Paul Walton and Robin Knox, Boundary is an Edinburgh-based startup that helps people monitor and protect their homes 24/7. The company has developed the country’s 1st smart home security system, The Boundary Alarm. Homeowners can control the security system through an app.

Oxford Cannabinoid Technologies

Established in 2017, Oxford Cannabinoid Technologies develops cannabis treatments for therapeutic purposes. The company was founded by Gavin Sathianathan and Neil Mahapatra and aims to gain a deeper understanding of the potential and effectiveness of cannabis treatments.

These are only some of the top startups to watch in 2021. Stay tuned for more updates!