Every blog should make a significant investment in email marketing. Email marketing is a type of marketing that enables you to communicate directly with your audience, bypassing the intermediary.
Unlike social media marketing, you are not dependant on a third party to distribute your message, and you will not lose all of your hard work if a member chooses to deactivate their account.
Additionally, email marketing will assist you in converting your readers far more effectively than any other sort of marketing, just because email marketing is much more personal. These are messages that will arrive directly in the inboxes of your visitors – exactly as if they were from a friend or relative.
However, in order to execute email marketing correctly, there are a number of considerations. Continue reading for some of the most critical pointers.
Be Personal
The first tip is to ensure that the tone of your emails is personal. We’ve already explored how email marketing takes on a more personal tone – and how you must match that tone in your writing if you want your emails to be more engaging and fascinating.
However, this has an additional benefit: it enables you to bypass not just the spam filter, but also the’social’ and’marketing’ email boxes seen in Outlook and Gmail.
Utilize the recipient’s name (most autoresponders have this function) and maintain a standard letter-type structure for your messages.
Maintain Your List and Your Objectives
Your ‘Sender Reputation’ is a score associated with your IP address and/or domain, similar to how a credit score is associated with a specific account. A sender reputation is intended to represent the overall quality of your emails and whether or not you should be permitted to ‘connect’ with your readers.
Numerous factors can contribute to your low grade. One of these factors is your bounce rate, and if a high percentage of your emails bounce, this might have a negative impact on your score. Another factor to consider is your open rate; if none of your emails is opened, this will also work against you. Naturally, the same holds true for complaints.
That means you should prioritize the quality of your list over its size. Are these people who read your site and have requested to be heard genuine? That is why you should never purchase contacts. Similarly, if you receive messages from people who never open them, delete them!
Utilize the Appropriate Incentive
An incentive is a complimentary gift, such as an ebook or report, that you provide new subscribers. This is an excellent tool for persuading individuals to sign up, but it is critical to exercise extreme caution when utilizing it.
This is because the incorrect incentive can really harm your mailing list. If it’s too valuable, for example, individuals will join up solely to receive the free gift and then never view your communications again – which is extremely detrimental to the sender’s reputation!