For the majority of people, starting your own business is a lifelong dream. The freedom that comes with being your own boss and striving to accomplish to the best of your ability are facts of life for small business owners. While there is more tension than you anticipated when you made your ambitious plans, with a little thought and planning, you can conquer any obstacle. There are seven strategies devised by successful marketers that are certain to help your firm achieve the same level of success as theirs.
1. Develop A Unique Selling Point
If you want to differentiate yourself from the competition, develop a distinctive selling proposition that emphasizes the benefits of doing business with you. Will they receive expedited service? Allow yourself to dramatize it, but keep the buyer in mind… “Receive complementary overnight delivery!” Hey, it informs the customer that they will receive prompt service and a shipping discount. Two distinct advantages condensed into a single statement.
Why should someone choose you over a competitor? I’m sorry to crush your ego, but this has absolutely nothing to do with you, your product, or your service. True, it’s a touch self-centred, but customers are drawn to offerings that highlight the benefits to THEM.
Make no bold moves to create new items or services in order to garner attention. Simply add an additional benefit to the ones you already have… like faster service. The most successful benefits to stress are those that your competition is unable or unwilling to provide.
2. Incorporate Testimonials
While we all know that business owners believe their product or service is the greatest on the market, what matters most to prospective customers is what current customers think. They are the ones who see things through their eyes… what they have to say about the business matters.
Testimonials are critical in advertising, particularly for small firms. While large firms with well-known names are exempt from this requirement, small businesses can utilize testimonials as marketing tactics to establish credibility.
Consider this…how else can we establish credibility by assembling a group of delighted consumers and shouting their praises? Consider some strategies for using testimonials in your marketing campaigns.
Upselling is one of the most effective marketing strategies available today. Everywhere you walk, someone is attempting to convince you to purchase additional items. Everyone is jumping on the bandwagon, from McDonald’s with its supersize selections to clothing retailers that try to sell you shoes to match your outfit. Why? It is effective!
Your clients are already aware that you offer high-quality products and excellent service. They rely on you to deliver. Consider this… it is far easier to sell to someone with whom you already have a relationship.
Utilize every opportunity to boost your sales volume inside your existing customer base. Do you sell a product that complements the one they’re about to purchase? At the register, provide it to them. It is a time-tested and established strategy of generating sales. You may be surprised at the additional sales you may generate from existing customers.
4. Make Your Price Appear Lower
Separate and conquer… The time-honoured battle approach also works in marketing! When a price appears to be prohibitively high, break it down into “buyable” portions. A $120 item is only $12 per month. A 365-day purchase of $365 would cost only $1 every day. That does sound affordable!
5. Highlight The Advantages Pretty Customers purchase in order to take advantage of the purchase’s perks. A woman may purchase a dress in order to feel sexier, whereas a man may purchase a book for the sheer pleasure of reading. Emotions are the primary factor that influences purchasing decisions.
Utilize word imagery to elicit the emotions necessary to initiate the sale. Allow them to “experience” the benefits, and they will be more likely to proceed to the pay register. Arrange them as desired.
6. Attract Interest Obtaining News Articles
Are you prepared to pique your reader’s interest with a compelling copy? The headline is where to begin. How frequently do you skim the headlines of newspapers before deciding whether or not to read the article? Yes, that is when we either lose or attract the reader’s interest, making it a really critical component of the advertisement.
A good headline should convey its message in no more than twelve words. Check those headlines twice. Do they make a good promise or pose a provocative question? Accept nothing less than attention-getting statements.
7. Make An Unbeatable Offer
Is the deal you’re offering too good to pass up? If not, you should work on it. I’m not suggesting further price reductions…you still have to earn a profit. You can sweeten the bargain simply by boosting the reader’s awareness of the product’s value or by including freebies that are seen as valuable yet cost you less.
Expiration dates might be used to entice customers. True, an open-ended offer invites procrastination…which, as previously stated, leads to…nowhere. When a consumer realizes he only has until Saturday to acquire an item that would cost more on Sunday, he will make it a priority to visit your store.