It cannot be denied that most of us have our own social media accounts. Google Plus, Pinterest, Instagram, Twitter, and Facebook are just some of the highly used social media platforms by many. In connection to that, every business owner is now using these platforms to promote their products and services.

Social media is a big help to those business owners who want to grow their popularity among the market. But this won’t be easy. There are lots of requirements you need to follow before you achieve success.

In this post, I am going to share with you some tips on how marketers and business owners, like me, increase the business presence on the internet. So, if you want to know more about it, then keep on reading.

Know Your Goals and Objectives

The first thing you need to do to improve your business social media presence is to determine your objectives and goals. That being said, before you post something about your business, you should know where you’re going after. Also, make sure that you know your audiences and how the social media platforms you’ll going to use work.

Let Them Know You’re Human

After you identify your audiences, let them know that you’re a real human by showing them your softer side. To do that, you need to build a good relationship with them through interaction. Creating a connection does not mean you need to post multiple links within a day and expecting that your audience will read it. But, this means that you’re doing a way to connect with them more frequently. How? Reply to the comments of your audience on your post and start to build a relationship when they show interest.

Show them the real you, and you will see that your audience starts to connect with you. With that being said, they will start to visit your site more often and read your posted articles about your business.

Identify Their Needs

Knowing the needs and requirements of your audiences will help you a lot to connect with them more intimately. Understanding the niche of articles they want to read will help you to generate a content that you will post on your business site. When you identified their needs and wants, there’s a chance they will visit your website more frequently, which means they will understand more about your business.

Make an Integrated Social Media Strategy

It is important to ensure that each one of the social media platforms you are using has its purpose. To do this, start by creating your marketing calendar. Enter the things you need to do with your business, including blog posts and events. Making an integrated social media strategy will help you to stay organized with your business.

Engage with Your Audience

To become a successful business owner or marketer, you need to create a good connection with those who are posting on their social media about your business. So, if they post something about you, ensure to engage with them.

Create Contents with Value

To gain an audience, you need to make sure that you are posting reliable and valuable content on your social media pages talking about your business. Producing only the best content will help you to showcase both your website and business, resulting to an increased number of clients. When more customers start to visit your site and business, chances that you will generate more money.

Post Consistently

Your audience might felt frustrated when they visit your site and see nothing new. In connection to that, updating your website very often is always a must. To update, I recommend you schedule your postings weekly. This won’t leave your audience waiting for your update for a longer time.

Do Your Research

The different business type has a unique experience when using social media. With that in mind, make sure to do your research about the possible ways for your posts to get more followers and likes. Consider your research as a serious and important step to grow the presence of your business on social media, covering a huge number of your target market.

Solve the Complaints of Your Customers

If one of your customers complain about the way you run your business, make sure to solve it efficiently and quickly. Some customers are unprofessional. But despite that, make sure to respond to their complaints and queries with a high level of professionalism. Offer them with excellent customer service by tackling their questions more quickly.

Encourage Your Customers to Share and Connect

By simply encouraging your potential and current clients to connect and share your social media pages to their personal account, there’s a high chance that your business will gain more fans in the future.

Make a Plan and Use it Forever

Be consistent with your plan. But do not forget to create plan B, plan C, and so on. This is your backup preparation in case your plan B did not work. If you find the right plan that works the best, stick to it and look for some ways on how to improve it.

Focus on the Customer Service

After all of these, one of the most important things that you need to focus on is a good customer service. If your customers encounter a problem regarding your business, ensure to create the right solution quickly. Through this, your customers will realise that you’re a good business owner with a heart. Thus, they will desire to visit your business and avail of your products and services more frequently.


I personally rely on the growth of my business on different social media platforms, including Twitter, Facebook, Instagram, etc. For many years of using these platforms, I can say that my business went through a lot of improvement in terms of popularity and sales. So, if you are planning to use any social media to increase your business’ popularity, you may consider using the tips I have listed above.

Remember: To become a successful business owner, you need to put a lot of effort. You cannot achieve success in just a blink of an eye. You need to work for it.