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24 November 2021

Ethics & Leadership in Business Development

We have discovered several distinctive traits that distinguish some of the greatest professionals in Business Development within the power generating business over the course of our 25+ years of working with them. It doesn’t appear to matter for whom they work, what services they provide, who their clients are, or what the economic condition is like. We discovered that these people are among the top 3% of their field’s professionals. We noticed that they have learned the behavioural attributes of a leader in addition to learning to think like CEOs, Presidents, and entrepreneurial leaders of Business Development units. They’ve learned how to set strategic and operational objectives when putting together plans, how to be visionaries and see opportunities for their organizations that other people might miss, and how to master the 12 Core Competencies, a benchmark for measuring leaders in the role of Business Development.

One of the most persuasive definitions of a leader is someone whose very presence inspires people to want to follow them. When asked if leaders are born or bred, most people agree that leadership can be learned. While few of us have been formally taught or mentored in leadership, we are all called to be leaders at different times and in different circumstances throughout our lives. Character best describes the fundamental characteristic of a leader. Leadership is first and foremost about who you are as an individual, not what you do, and the term character best represents the core characteristic of a leader. As a character is the summation of an individual’s principles and values, core beliefs by which one anchor and measures their behaviour in all roles in life, we see the character as the summation of an individual’s principles and values, core beliefs by which one anchor and measures their behaviour in all roles in life. Loyalty, respect, integrity, courage, fairness, honesty, duty, honour, and commitment are among the principles and values of a positive leader.

If a character is the sum of our principles and values, ethics is the application of those principles and values. We can go back nearly 2500 years to Aristotle’s writings in Nicomachean Ethics to learn more about character development. Moral goodness is learned via experience, according to Aristotle. According to Aristotle, ethics is a moral virtue that develops over time as a result of habit. The source of ethics is ethics, which is a small variant of the word ethos (habit). Moral virtues do not come naturally to us, according to Aristotle; we must accept, embrace, and perfect them through habit. Understanding the principles and characteristics of a leader is only the first step in their development, according to leadership training. A leader must also embrace values and traits, practising them until they become second nature.

Success in the Business Development function necessitates synthesis of who we are as individuals, as well as our ideals, values, and ethics, and how we apply them. It’s a one-of-a-kind combination of our knowledge, how we use it, and what we do.

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