Author: Ioannis Antypas

How to Use Social Media to Promote Your Small Business

Social media is a free, fun, and easy tool for small businesses to connect with their target customers. However, you need to have a social media strategy to maximize its benefits. Your lack of social media presence will affect your...
Read More

How to Increase the Value of Your e-Commerce Business to Potential Buyers

You have invested a lot of time, money, and effort to build a profitable e-commerce business, and now, you want to sell it. Perhaps you want to sell your business to raise capital for another venture.  Low cash-flow can limit...
Read More

Types of Business Strategies

A business strategy pertains to the decisions and actions taken by a company to achieve its goals. It guides the decision-making process for resource allocation and hiring. The process of developing a business strategy helps you assess and determine the...
Read More