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19 November 2021

3 Proven Ways To Increase Sales And Build Trust!

How many times has anything similar happened to you? You stroll into a place of business and there he is, neatly groomed and greeting you with a smile. He’s chatted nonstop for two minutes and offered you everything, including the stars if you buy his project. You think to yourself as you raise a brow… “You’re right!”

The distrust between the customer and the salesperson has existed for a long time. After all, you know they’re only interested in making a profit from your transaction. Sure, you don’t mind their making a little buck… after all, everyone has to eat… but it would be good if they were at least a little concerned about your needs as well!

Let’s face it: clients won’t buy from you unless they have faith in your ability to deliver. You may take a few simple actions to give them the confidence they need to take the leap.

Allow previous customers to file a claim

The evidence of the pudding is in the eating… A satisfied consumer can attest to the fact that you deliver and keep your commitments. Using customer testimonies pays off. Now, we’re not talking about slapping testimonials all over the place; a little business sense and structure will go a long way toward making the most of them.

Choose precise testimonials that address particular parts of your business. “Thank you for spending 2 hours with me yesterday!” is fantastic, but “Thank you for spending 2 hours with me yesterday!” is even better. Your undivided attention is greatly valued, “says a lot more than that. Yes, the reader understands that you are willing to spend as much time as necessary to assist them with their purchase.

Make sure you have your customer’s consent before using their testimonial in your marketing effort. Get as much personal information about them as you can while you’re doing it. Their work, location, and other factors lend credibility to their testimony.

Make claims that are specific

Specific claims are more credible than broad, general boasting. Place your order right now! It’s quick, simple, and inexpensive! When you say…, it sounds a lot better. Place your order right now! Fill out our 7-step order form in 2 minutes and save 20% on your purchase!

Specific figures aren’t always accurate. In fact, readers are more likely to believe decimal figures are more accurate than whole numbers… even if the real amount is a whole number!

Maintain a realistic perspective

Customers should not be turned off by claims that appear to be too good to be true. We’ve all heard the adage that if something sounds too good to be true, it probably is. Unrealistic boasts sully your reputation and cause clients to raise an eyebrow.

Consider this scenario: what if you understate the benefits? When your consumer learns the truth, he will be even more satisfied! To achieve the highest level of customer happiness, marketers recommend underpromising and overdelivering.

Customers who trust you are willing to buy from you. This translates to improved sales and profit margins.

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